Name Recognition

Written By Jonathan Milner

Definition

Incumbents have an advantage over challengers in election campaigns because voters are more familiar with them, and incumbents’ names are more recognizable. Name recognition is also known as name ID. Trump dominated GOP field in name recognition. In politics negative name recognition (Anthony Weiner; D - NY) is better than no name recognition (Kevin Cramer; R - ND). If you haven't heard of someone you probably won't vote for them.

Example

 
 

Questions

  1. What is name recognition?

  2. How does name recognition help people win elections?

  3. How much does name recognition matter?

  4. If name recognition mattered, then famous people and celebrities would run for office but that never happens. Does it?

  5. People wouldn't be silly enough to vote for someone simply based on their name, would they?

  6. What are three examples of politicians with great name recognition who you actually know almost nothing about?

  7. Use name recognition in a sentence:

  8. Think of an example of name recognition in current events:

  9. Find an image or emoji that does a good job of conveying the meaning of name recognition:

  10. What politician do you think has the most name recognition currently?

Remember!

Now, let’s commit this term to our long-term memory. On a scrap piece of paper, take 10 or 20 seconds to draw name recognition. Draw with symbols or stick figures if you wish. Nothing fancy. Don’t expect a masterpiece. No one else will see this but you. Look at your drawing. That’s all - now it’s downloaded into your memory. Destroy the piece of paper in a most delightful way.

Further Review

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Jonathan Milner

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https://www.gopopro.com/
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